After 12 years, OAK will no longer be the major sponsor of the Penrith Panthers, beginning next season.
The Penrith Panthers and OAK sponsorship has been one of the most recognised major sponsorships in the Australian sporting world.
Unfortunately, it will come to an end at the end of the year, with OAK moving away as a principal partner, meaning the Panthers will no longer have the OAK labelled across the front of their playing jersey.
Their partnership has seen unprecedented heights since 2012 when a deal was struck between OAK and Phil Gould, who was the Panthers’ General Manager at the time.
OAK will remain a sponsor next year and will still be featured on the jersey but won’t be splashed across the front.
“Across the past 12 seasons, the Panthers partnership with OAK has thrived on shared values of teamwork, innovation, delivering high-quality performances, and a deep commitment to our community,” said Panthers Rugby League CEO Matt Cameron via The Weekender.
“Over the past two seasons, we have shared in the success of the Panthers’ back-to-back NRL premierships, and we have enjoyed a rewarding relationship,” Cameron continued.
“The Panthers organisation is incredibly appreciative of Lactalis Australia’s steadfast support, and they are happy that OAK Plus will continue to be a significant partner with the team for the upcoming season.”
According to The Weekender, the next preseason will see the announcement of a new significant sponsor.