NFL teams have historically had the opportunity to increase their ad revenue through brand partnerships and commercials during preseason games. But as a result of recent changes to the NFL schedule, each team now only gets three preseason games, which reduces the amount of inventory available to teams to take advantage of revenue-generating opportunities.
NFL teams have historically had the opportunity to increase their ad revenue through brand partnerships and commercials during preseason games. But as a result of recent changes to the NFL schedule, each team now only gets three preseason games, which reduces the amount of inventory available to teams to take advantage of revenue-generating opportunities.
The Detroit Lions have taken the initiative to solve this problem by adding a second channel for their local NFL broadcast. This move is intended to increase pre-season viewership by strengthening ties with local fans, utilizing direct-to-consumer distribution, and expanding advertising opportunities.
NFL teams have historically had the opportunity to increase their ad revenue through brand partnerships and commercials during preseason games. Nevertheless, recent adjustmentsThe interactive video company Kiswe, which also provided DTC streaming for the basketball teams of the Phoenix Suns and Utah Jazz, was signed by the Detroit Lions. Using Kiswe’s cloud production platform, the two collaborated to create Altcast for the Detroit Lions’ NFL app and website. This allowed them to remotely coordinate with the crew and incorporate on-air talent from their different locations. With the Detroit Lions preseason games in August, Altcast was made available to fans for free.
Changes to the NFL schedule have resulted in a three-game preseason limit for each team, which has limited the amount of inventory that teams can choose from.
