With their quarterback push play, the Eagles are unstoppable in their attempts to gain a yard. It seems that there is a chance to prevent them from obtaining the trademark for one of the phrases used to characterize the play.
The Philadelphia Business Journal’s John George reports that the Eagles are up against rival teams for the rights to use the phrase “Brotherly Shove.”
On October 10, the Eagles submitted an application for a trademark. Lawrence Caplan of Boca Raton, Florida, and Inspired Synergy of Brigantine, New Jersey, have both submitted applications as well.
The Eagles are attempting to obtain the rights to use the phrase for “merchandise including jerseys, hats, shirts, and jackets.”
At present, the U.S. Patent and Trademark Office is reviewing all three applications. It remains to be seen if the league reviews the rule permitting the play. Right now, anything goes. And they’ve only mastered it by the Eagles.
As previously discussed on PFT Live, other teams must find offensive players who can make the play work and defensive players who can stop it if they want to see the play stick around. As of right now, only the Eagles have reduced the stick length from 10 yards to nine or even eight.
