Done Deal: Nottingham Forest Coach Nuno Espírito Signs Kit Supply Deal with Under Armour
In a major development for both Nottingham Forest Football Club and sportswear giant Under Armour, the two have reached a groundbreaking agreement that will see the American company provide the club’s official matchday and training kits. The deal, which was finalized earlier this week, marks a significant partnership for the historic Premier League club and brings Under Armour back into the limelight in European football.
The partnership comes at a pivotal moment for Nottingham Forest, who are looking to build on their recent successes in the Premier League and expand their global presence. Under the terms of the deal, Under Armour will supply the team with all official kits, training gear, and merchandise for the upcoming seasons. The American brand, known for its performance-oriented sportswear and cutting-edge technology, will outfit the team’s players, coaching staff, and youth squads as they aim to establish themselves as a force in English football.
Nottingham Forest’s head coach, Nuno Espírito Santo, played a central role in the negotiations, offering his full backing to the partnership. The former Wolves and Valencia manager, who took over at Forest last season, is widely recognized for his attention to detail, leadership, and commitment to improving the squad both on and off the pitch. Espírito Santo expressed his excitement about the new kit deal, which he believes will benefit the club’s aspirations for success and enhance the team’s professionalism in training and competition.
In an official statement, Nuno Espírito Santo said, “This is a fantastic partnership for Nottingham Forest. Under Armour is a world-class brand with a strong commitment to innovation, performance, and excellence. The club’s ambitions are to continually improve and push for greater success in the Premier League, and this partnership is an important step in that direction. I am confident that Under Armour will provide us with the tools and quality needed to compete at the highest level.”
The partnership with Under Armour represents a shift for Nottingham Forest, who have historically worked with a variety of kit manufacturers. However, with the club’s renewed focus on growth and competing at the highest level, this deal is seen as a significant statement of intent. Under Armour, which has previously supplied kits for top clubs in Europe and the United States, will now have a major presence in the Premier League through its association with Forest.
Under Armour’s Vice President of Global Sports Marketing, David Gibbons, also expressed his enthusiasm for the partnership. “Nottingham Forest is a storied club with a rich history, and we are thrilled to be working with them as their official kit supplier. This partnership is a perfect fit for Under Armour’s commitment to providing top-tier performance gear for athletes. We look forward to supporting the club’s players and coaching staff as they strive for greatness both domestically and internationally,” Gibbons stated.
The deal is expected to boost Nottingham Forest’s global profile, particularly in markets where Under Armour has a strong presence. The American brand has long been recognized for its cutting-edge sports technology, including moisture-wicking fabrics, durability, and enhanced performance features, all of which will be incorporated into the team’s new match and training kits.
The announcement of this new partnership comes as the club prepares for a crucial stretch of Premier League fixtures and looks ahead to future seasons. Fans of Nottingham Forest are excited to see their team take to the pitch in the new Under Armour kits, which will be unveiled in the coming weeks. With Nuno Espírito Santo’s leadership and the backing of Under Armour, Nottingham Forest is poised to make significant strides both on and off the pitch in the years to come.
