Reebok has announced a new multi-year partnership with the WNBA, marking a significant step in the brand’s commitment to supporting women in sports. This partnership, revealed in a press release on December 23, 2024, will focus on creating engaging and inspiring content that strengthens the connection between fans and the game, as well as showcasing rising talents. Among the athletes featured in this collaboration are Angel Reese of the Chicago Sky and Lexie Brown of the Los Angeles Sparks.
Angel Reese expressed excitement about the partnership, highlighting the importance of setting a positive example for young players. She acknowledged Reebok’s support for female athletes and emphasized the power of the WNBA and Reebok’s joint efforts to expand their reach and impact.
Shaquille O’Neal, Reebok’s President of Basketball, also commented on the partnership, expressing optimism about its potential to enhance the growth of basketball, especially with the strong collaboration between the WNBA and Reebok. This partnership also includes Reebok becoming an official authorized footwear supplier for the WNBA. The announcement follows the news that Angel Reese will release her own signature shoe in Spring 2026.
This collaboration reflects a growing investment in women’s sports, highlighting Reebok’s ongoing commitment to promoting female athletes and the WNBA.
